How We Cut CPL by 38% for Shoaib Dulara

Scaling Real Estate: How We Cut CPL by 38% for Shoaib Dulara

Objective

In October 2024, we began working with Shoaib Dulara, a real estate company specializing in residential and commercial properties. They approached us to optimize their Facebook and Instagram ad strategy because they were struggling to generate high-quality leads while scaling their ad spend. Their primary goal was to increase property inquiries and appointments without inflating the Cost Per Lead (CPL), while effectively targeting the right audience across multiple property types and locations.

Approach

Our team started by conducting extensive audience research, analyzing demographics, interests, and behavioral patterns of potential property buyers and investors. We then developed a 90-day creative testing plan to diversify ad formats, messaging angles, and visual approaches to determine the most effective combinations for lead generation.

Key steps included:

Creating targeted ad campaigns for different property segments, including residential, commercial, and luxury listings.
Developing high-quality visuals and videos to showcase properties in an engaging and aspirational way.
Implementing retargeting campaigns to re-engage users who interacted with previous ads or visited the website.
Continuously analyzing performance data, refining audience targeting, and optimizing creative assets to maximize engagement and lead quality.

Result

Within the first quarter of implementing the new strategy:

Cost Per Lead (CPL) decreased by 38%, improving ad efficiency.
Click-to-Conversion Ratio increased by 72%, resulting in more property inquiries and booked appointments.
The campaigns successfully scaled ad spend by 2.5× without compromising lead quality.
High-performing creatives, including video walkthroughs and carousel ads, consistently drove better engagement and conversion rates.

We continue to collaborate with Shoaib Dulara to expand ad diversity, test new audience segments, and increase conversion rates month over month.