The Andromeda update from Meta has changed creative performance standards.
Meta’s update now combines similar ads into a single profile, so small changes no longer attract new audiences.
Consistently producing distinctive, attention-grabbing content is key and that is where structured UGC plays its part.
Here’s why…
User-generated content has become a game-changer for brands navigating Meta’s evolving platform.
Here’s why it makes a real difference:
At Metascalify, we design systems that supply the platform with diverse, high-quality content, maximizing performance and engagement.
Our in-house system monitors every piece of creator content to reveal what performs best. It provides our team with clear insights into talent output, messaging approaches, and content guidelines, enabling smarter decisions that enhance campaign effectiveness over time.
We leverage these insights to:
We begin by reviewing your ad account and messaging to uncover gaps and areas for testing. This includes analyzing metrics like audience reach, demographic insights, and creative overlap.
Through detailed customer insights and brand evaluation, we develop a strategy that informs creator selection, messaging, and campaign objectives, ensuring your UGC genuinely connects with your audience.
We connect your brand with creators that match your audience, messaging, and campaign objectives. Our extensive network spans various demographics, regions, and styles to deliver authentic content with high performance potential.
Each creator gets a customized brief aligned with your goals, and we handle all communication, feedback, and final delivery from start to finish.
We track performance across creators, content angles, and formats to pinpoint what works, using these insights to inform the next round of production.
All our partnerships are backed by legal standards that include:
Successful UGC begins with choosing the right creators. That is why we connect your brand with a diverse network of talent that matches your voice, audience, and objectives. Authenticity drives everything we do, ensuring content that feels genuine, relatable, and engaging.
Here’s how we match creators to your brand:
We assemble a network of creators for you, but the decision is always yours. We never approve content unless you’re fully confident in it.
Book a complimentary session with our team to get:
UGC feels native and relatable on platforms like Facebook and Instagram. It looks less like a traditional ad and more like organic content, which increases engagement and conversion rates.
No. UGC works for E-Commerce, SaaS, apps, services, and personal brands. It is especially effective for explaining products, demonstrating use cases, and building credibility.
High-performing UGC formats include:
UGC focuses on content, not the creator’s following. The content is created for ads and brand use, while influencer marketing relies on the influencer’s audience reach.
Yes. UGC often lowers cost per click (CPC) and cost per acquisition (CPA) because it builds trust faster and resonates more with audiences.
