Performance Ads Delivered a 10.8% ROAS Growth

The Challenge

In June 2025, an Islamic lifestyle brand aimed to scale its advertising efforts but faced a distinct challenge: their target audience was highly specialized and restricted, making it difficult to expand reach without losing efficiency. Despite investing in high-quality creative assets, including videos and photoshoots, the brand struggled to consistently reach the right customers. By November 2025, through strategic optimizations, their efforts paid off, sales skyrocketed from 2,571,629 to 11,260,764, marking a remarkable growth while maintaining pofitability.

Our Approach

We developed a data-driven creative strategy focused on authentic storytelling that would resonate with the brand’s niche audience. Our approach combined insights from previous campaigns, audience research, and a structured plan for testing and scaling.

The process included:

Conducting in-depth audience and competitor research to identify opportunities and optimize targeting.
Creating a 90-day testing plan with multiple creative hooks and CTAs to determine the most effective messaging.
Producing high-quality creative assets and managing revisions to ensure campaigns were on-brand and engaging.
Implementing retargeting strategies to re-engage previous website visitors and warm audiences for higher conversions.
Scaling campaigns strategically based on performance insights while maintaining profitability.
Continuous optimization and reporting, keeping the client updated and adjusting campaigns for maximum results.

How Our Approach Helped Drive Growth

ROAS Growth: Account-wide ROAS increased by over 10.8%, improving overall campaign efficiency.
Scalable Ad Spend: The brand scaled its monthly ad spend by more than 4× while maintaining profitability.
Creative Impact: Our top-performing assets, including static creatives, professional videos, and DPA ads outperformed.

Takeaway

By leveraging a data-driven creative strategy, strategic testing, and precise audience targeting, the Islamic lifestyle brand was able to overcome the challenges of a highly specialized audience.

Over five months, the brand achieved:

Remarkable Sales Growth: Sales increased from 2,571,629 to 11,260,764.
Improved ROAS: Account-wide ROAS grew by 10.8%, boosting campaign efficiency.
Scalable Ad Spend: Monthly ad spend was scaled 4× while maintaining profitability.
Creative Success: Top-performing assets, including static creatives, professional videos, and DPA ads, consistently outperformed the account average.

This case demonstrates the power of data-driven strategies, continuous optimization, and focused creative executionin driving profitable growth even within a restricted, niche audience.